True Blue

Happy TUNEBACK TUESDAY!! Yesterday was “Blue Monday” (reported to be the most depressing day of the year), so today I’m tuning it back to “True Blue” by Madonna.

ORIGINAL RELEASE DATE: September 17, 1986

TRIVIA: “True Blue” had two music videos to accompany it. Shot in early September 1986 in New York, Madonna’s own video for the song was directed by James Foley, who worked with Madonna in her videos for “Live to Tell” and “Papa Don’t Preach”. The Foley version features Madonna with three dancers and a 1950s car in an all-blue diner.

Two of Madonna’s close friends, Erika Belle and Debi Mazar appear in the video. The video was released at a time when she was going through a failed marriage with then husband actor Sean Penn. During this period, Madonna focused on more traditional fashion and attitudes and tried to appear more respectful of traditional gender roles. After shedding her trampy sex-kitten and boy-toy image with the “Live to Tell” music video, Madonna again adopted a new look for this video.

Sire Records decided to opt for a promotional device in the United States that would involve MTV viewers to make their own videos for “True Blue”. In the fall of 1986, MTV asked its viewers to submit their own videos. The contest was known as “Madonna’s ‘Make My Video’ Contest”. The winner was awarded a trip to MTV’s New York studio where Madonna presented a $25,000 check live on MTV.

BONUS VIDEO: Here’s the winning video from the MTV Contest…

See you next Tuesday!

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